Our mission is to make cycling safer, by putting a human face to people who ride bikes.
More Than A Cyclist Illawarra is a social campaign that asks followers to reshare posts in order to reach those beyond the cycling community. It relies on people who ride bikes to be advocates and the mechanism for reaching the target audience – drivers across the Illawarra.
The aim is for drivers to see the posts from their cycling friends and by connecting emotionally to them, they will rethink their approach to people who ride bikes. By connecting the message of cyclists as people, with the medium of a post from a person they know, we increase the impact of the campaign. Help us change perceptions and save lives.
We are #MoreThanACyclist