More Than A Cyclist Illawarra
Together we are more.
Our mission is to make cycling safer, by putting a human face to people who ride bikes.
More Than A Cyclist Illawarra is a social campaign that asks followers to reshare posts in order to reach those beyond the cycling community. It relies on people who ride bikes to be advocates and the mechanism for reaching the target audience – drivers across the Illawarra.
The aim is for drivers to see the posts from their cycling friends and by connecting emotionally to them, they will rethink their approach to people who ride bikes. By connecting the message of cyclists as people, with the medium of a post from a person they know, we increase the impact of the campaign. Help us change perceptions and save lives.
We are #MoreThanACyclist
How you can help:
Follow us on social media, download our promotional assets and share our posts to spread the message. When drivers see posts from you, their friends, and their family, it increases the relevance of the campaign.
Live the change you want to see. Be an advocate for safer roads by; riding responsibly, signing petitions, and supporting local initiatives.
If you are passionate about improving our communities’ active methods of travel such as walking, cycling, scooting etc and have time to get involved in local projects, you might be interested in joining the Illawarra Shoalhaven Active Transport Taskforce (ISATT). For more information email George Takacs firstname.lastname@example.org
We have developed social media assets for to support the campaign. You can download the artwork below. Do use the hashtag #WeAreMoreThanACyclistIllawarra when sharing.
Thank you to the team from More Than A Cyclist UK for the collaboration opportunity that has allowed us to deliver this exceptional campaign to the Illawarra. Read about their story and the founders here.
Get in touch
For more information or to provide feedback, contact us at email@example.com